• Kirti Khanna

Why You Should Attend Tech Events & Conferences?

Technology advancements are breaking barriers every single second and business leaders cannot afford to miss any opportunity that helps them scale their business to reach greater heights. With the increased adoption of technology across all kinds of industry verticals, it has become essential for all entrepreneurs, marketers, business leaders, and tech enthusiasts to keep up with the blistering technology landscape for their survival. It is an ongoing process of learning, modifying, and implementing the latest. Thus, it is rather intrinsic for traditional and modern businesses to stay on top of everything that is happening around them.


Tech Events and conferences are one of the most effective yet most underrated methods of knowledge sharing and networking for businesses. A lot of entrepreneurs, even today, do not consider attending such events as they think of it as wastage of their valuable time. If you also belong to the entrepreneurial group that does not prefer to attend such events then this blog will give you all the right reasons to start attending tech events and conferences.


Staying On Top Of Upcoming Trends


In order to be able to make wise decisions for your business, it is imperative to be aware of the new trends in your industry market. Especially tech businesses need to be more attentive to new technology advancements and inventions as relying on one technology can be the most foolish thing to do ever.

Change is the only constant thing and if you become too lazy and comfortable with your current situation, you can never grow into something better and bigger. Moreover, being ignorant can cost you more than you think, in business scenarios.

At tech events, you get to interact with smarter and passionate individuals who readily share their knowledge and experience with others. This helps you stay updated with the latest trends that prepare you to stay ahead of your competitors in business and make your business model more sustainable.


In terms of understanding new technology, it is always better to listen to somebody speaking directly rather than reading about it in some news article. Professional experts are the speakers at such events and you can always rely on what they share. Moreover, this method of attaining knowledge about new business trends requires less time than carrying out research yourself. Normally, huge companies and brands announce their next big ventures at such events and any business should not miss such kind of opportunities that can inspire new ideas.


Best Way of Networking


The best place to make business connections is at tech events and conferences. Such events aren’t just for sitting and listening. When you connect with other business leaders from both similar and different business verticals, you not only expand your horizon but also open doors for future collaborations with other businesses.


Web Summit is considered the biggest tech conference in the world that is attended by all tech experts and its list of attendees is around 50,000 with more than 400 speakers. Such a great opportunity to learn as well as connect with smart personalities with extensive experience in their respective fields. This also implies that you get to share your knowledge and experiences, thus, helping you exchange contacts that might turn into your future customers, associations, or suppliers.


Running Into Investors & Venture Capitalists


Besides growing business connections, you also get to meet investors who can help you scale your business with required fundings. If you are among the businesses that are looking for considerable funds for your next move, then attending such events will be the smartest decision. Most of the investors and venture capitalists are invited to such events which is why businesses come fully prepared to impress the VCs and convince them to invest.


Having said that, businesses that are not planning to receive any funding at the current stage can get in touch with investors to build good relationships that can help in other business objectives.


Some tech conferences including Web Summit hold programs where businesses get a chance to pitch their idea to investors at a definite time. If the investors like your idea enough to invest in it, then you can call it your day. However, if you do not win any investors, you must try to take lessons from others and learn where you went wrong.


Getting That Much-Needed Kick Of Inspiration


There are good days and bad days and then there are days when you do not feel inspired. The journey of an entrepreneur is lonely and full of hardships that can leave you drained and uninspired. Attending tech conferences and other events can help you reconnect with your business objectives. There is so much fresh energy that can benefit you in revivifying your thoughts and execute your next move enthusiastically.


When people share their success stories at such events, the ones who are going through tough times get inspired to work harder to overcome all the hurdles in their way. Subsequently, when you return from such an event, you will become more productive and share positive energy with those around you. Meeting and connecting with inspiring people from your industry will motivate you for your new endeavors and business initiatives. Moreover, you can never know what innovative idea strikes you while interacting and listening to people’s business journeys.


Becoming A Thoughtful Leader


When you learn so much from different people’s experiences, you return as a thought leader who might or might not be awarded a certificate of attending or participating in the respective event. At conferences, you must try to duplicate the brains of the professional experts who share their wisdom willingly. While sharing their experiences, speakers at such events also explain how they learned from their mistakes. This allows entrepreneurs to gain new perspectives that help in transforming the business models for good.


Eventually, when you start going to more and tech events and conferences, you become a regular in the eyes of the organisers. As a result, they can consider you as the next keynote speaker assuming that you have gained enough information to share with others. Once you get to speak at a conference or tech event, you become a renowned person in your industry which boosts your public relations. Even so, you must continue attending such events and you will soon become one of the influential entrepreneurs, thus, expanding your business globally.


Learning About New Tools


Entrepreneurs from varied industries use different business tools and software that impact their productivity and efficiency. At tech events and expos, you get familiar with such tools and some companies might allow you to test the displayed tool or software. Having said that, you can also put your tool or product for attendees to test and give feedback for user experience and functionality.


Reading about a new tool in a newsletter is different from trying a product hands-on. So, explore and try as many tools and software as you can when you attend any such event. The representatives demonstrate how to use the software in a way that can improve the efficiency of the business.


Finding Solutions To Problems


All of us are problem solvers but our methods are different. But sometimes we get stuck in the problem so much that we fail to come out with a solution that works. At these events and conferences, you can get ideas from other business leaders and entrepreneurs. Moreover, most of the tech events consist of a Q & A session that allows attendees to clarify their doubts instantly. Besides that, when you are networking with people, you can just discuss your problem and you might get the simplest solution from the strangest individual at that event.


New Experiences & New Lessons


No matter what your personality is, when you get to connect with like-minded people with similar visions and business goals, you grow as a person. Tech events, conferences, and expos involve several activities that help you brainstorm ideas, learn new technologies, and have fun while doing all of your business activities.


Some of the entrepreneurs might consider such events as a waste of time but there is nothing to lose and everything to gain. So, participating in tech events is similar to all other investments that you make in your business. Your purpose of attending the conference might be different from others but the lessons are common for everybody.

This is an investment in your business, your employees, and yourself. While working continuously on your business ventures, you never get time to work on bettering yourself as a person or as an entrepreneur. But you can change this by investing some time for yourself and your organization. For better experiences, take your team along with you so that they can learn and share the knowledge with their respective team members later on.


Final Closing Pointer


Tech events are filled with a different kind of aura of like-minded people determined to change the world with technology. Suddenly, you feel that you must do something more in your business and life. Attending webinars to feed your tech knowledge can be quite dull and monotonous. Imagine learning something with your tribe where you experience surreal moments. When you return back to your office, you carry that vibe to your employees and your organization’s productivity increases manifold times.


Perhaps, you left for the conference when you were not really happy with your business’s performance but returning from a tech event or conference with new energy, new lessons, new perspectives, etc. will open new possibilities for your organization.

Now, if all these reasons do not inspire you to attend the upcoming tech event or conference happening in your city, state, or country, then you must attend one to see for yourself. If you disagree, you can come and comment on this blog anytime.


I hope you have a great time at the tech event that you plan to attend. But, you might need to prepare well to be able to represent your organization and here is exactly what you must do.

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