• Kirti Khanna

How To Create An Online Marketplace

The online marketplace is one type of e-commerce business where different merchants sell their services or goods to customers. Some of the popular online marketplaces are Amazon, Airbnb, eBay, and Etsy. These online stores act as a single platform for hundreds of thousands of merchants to sell their products to customers directly. Other e-commerce platforms or online stores sell goods and services of one brand or merchant. On the other hand, online marketplaces have several merchants registered with them to sell their products. Thus, they draw more visitors because of the more options in product offerings.


Online marketplaces have started to dominate the retail business market. According to Forbes, most of the retail brands scramble to expand into new online marketplaces. However, Amazon remains the leading player as far as the growth strategy is concerned. As online marketplaces continue to gain more popularity, more and more merchants are now interested in collaborating with such platforms. These marketplaces draw huge digital foot-traffic. It is one of the main benefits for merchants as they get greater exposure to their customers. The pandemic situation has escalated the popularity of online marketplaces. The entire world is now adjusting to the new-normal form of social distancing. At this point in time, it is not just wise to choose the required products from online marketplaces but also the safest option.


Why Online Marketplace?


When an online marketplace is created, it becomes an online place for users to sell or rent goods, services, and spaces at affordable prices. Better quality goods are available in more convenient ways. All these features cannot be provided with complete efficiency by big retailers. Customers from every corner of the world can reach the online marketplaces easily. Massive exposure to a wide range of customers becomes possible through these marketplaces.


The creation of an online marketplace is the ideal option as no inventory is required to create and run such a marketplace. Entrepreneurs willing to provide services without investing an enormous amount of their own capital choose to build their online marketplace. Since the inventory is acquired from the registered merchants, the founder of the platform does not need to be burdened. The sole investment of the founder is to devote time and spend money on the entire development and maintenance process.


How To Create An Online Marketplace?


Website Development


The very first step is to build a website to set up your online marketplace.

With tremendous development in website creation technologies, there are now countless website development software solutions available to help you launch your online store in no time. However, these platforms offer restricted features and functionalities. If you wish to develop a customized online marketplace then you should hire an expert web development team that understands your vision and mission.


Niche Selection


It is necessary to have a vivid idea about the niche you want to work in. Without determining the business vertical, it will become very tough to decide the direction of your business. Choosing the niche will impact what is being sold in the marketplace and the customers who will shop there. Without a specific focus, you will never be able to judge the progress and growth of your business.


Focus on MVP development


We always think of Amazon or eBay when online marketplaces are concerned. It is important to remember that they are the pioneers of the industry today. When they came into the online marketplace business, they were just like any other startup. The time and efforts they have invested play a crucial role in their phenomenal growth. While creating your online marketplace, you will have to keep this factor in mind and focus on the minimum viable product development. It helps you test the business market, modify the product as per users' feedback, and scale progressively.


Establishing your budget


Indeed, you will not have to invest much money in starting the online marketplace. Most of the inventory will be available from the merchants who will trade through your online marketplace. But the initial set up costs will be considerable. You will need to divide your budget as per the design, development, post-development maintenance, deployment, and marketing of your marketplace.


Bottom Line


The online marketplace is gaining popularity, and it will be wise to invest in such a startup option. However, it is always suggested to gather as much knowledge as possible before investing your hard-earned money. Nothing is easy, and you have to ensure that you have a thorough understanding of the business before joining it. The primary target of the online marketplace is to connect merchants and customers within a specific niche where they can sell and buy. Statistical analysis from Forbes clearly states that Amazon commands 38% of e-commerce sales. It does not mean that a new online marketplace solution will not survive in the competition. It indicates that there is enough scope for newcomers to succeed in the business if the right methods and strategies are followed.

Make sure to put your first steps into the world of the online marketplace with confidence.




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